Scientific studies that confirm our work

Our vision starts as early as 2015, so it has already been five years.
In 2015 we laid the groundwork for the project and did it with professionals, those who inspired all the work, who have been part of the mass market world for many, many years.
Clearly, a great and valuable contribution has been made to our studies, and obviously, over time, we have come across other studies as well.

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One of these is the study of the Loyalty Observatory of the University of Parma, which we started to follow and which, today, is one of the representative points in talking about loyalty and loyalty programs, in Italy, which has now also become a major academic voice.

Reading this study, which we can all do by visiting their site, continues to validate everything about our project, so all their work in terms of how it has been implemented and the results it has brought to light is something that makes, once again, and even more clearly, real and credible all our work.

And what are the considerations?

Simple, in that if we look at the brands and retailers, who were surveyed and who give a certain type of answers (with reference to 100, for the representative sample of the surveyed audience), more than 2/3, thus more than 66% of the respondents, are just from the FMCG industry (29.4%).

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GDO Grocery (21 percent) and Retail Non Food (15.7 percent) … whose total adds up to more than 66 percentage points.

Well, in these three areas, our work of personalizing discounts, our work of making the user or consumer customer, unique, thanks to advanced profiling and the study of behavioral patterns, just in these areas can be dropped directly and vertically, without the need for other various implementations … it’s all ready!

So let’s go on to talk about the bulk of the work, which, of course, can be good for other areas as well, and, again of course, after necessary customization to implement the features of the basic tables of its Artificial Intelligence.

So our work can look at all kinds of sectors, and in the Retail market and on two-thirds of it, which are among the most important, it is already implementable in the immediate term.


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