The Enterprise lives through marketing whether it wants to or not
On the one hand the product, on the other hand the consumer. It is about bridging the two sides: through sales promotion, pricing, distribution and communication. Success will depend on strategy: that is, the ability to connect the right product with the right group of consumers, at the right price, and with thesupport of effective Digital and non-Digital advertising and promotion . The enterprise lives through Marketing, whether it wants to or not. And that any communication activity to be successful cannot be separated from the strategy defined within a marketing plan.