open an ecommerce: the 100 tips of eCommerceVolution

Open an eCommerce: whether you need to open your own eCommerce or you need to try to grow the sales you generate but are not satisfied with. Here, we have put together 100 pills that can help you and also represent a checklist of best practices to get as much as possible out of your ecommerce.

Table of Contents

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Opening an eCommerce: where do we stand?

Today’s world is a world of eCommerce (electronic commerce). ECommerce, clearly defined as web commerce, basically means the sale of goods or services over the Internet with electronic transactions and also through a secure network. Ecommerce is not only buying, selling or providing services, but it is also marketing through an electronic system. Ecommerce also means facilitating the conduct of business transactions electronically. At present, eCommerce is an established technology in all major countries.

But don’t make the mistake of thinking that opening an e commerce is enough to open an online store.
You’ll need a mix of things, starting with the physical store because as we found out in the dedicated episode (which we highly recommend you watch), it is a key reference point for your customers, but then you’ll need to have an online sales platform that “takes care” of the products; you’ll need an optimized cookie policy and privacy policy, be in compliance with chamber of commerce requirements, you’ll need to update the information related to VAT number and take care of the aspects that concern purchases, to get to the management of the website and the necessary blog, operate on social networks.

If you don’t just want to spend money on continual advertising (the only certain way to be able to be seen) you will have to take particularly good care of those parts of the e commerce site related to visibility, such as product data sheets, consumer reviews, tips for using products or services, and more.

In this, know that our company (find out who we are) will be able to help you mainly to get a good understanding of the most suitable path for your project.

Opening an eCommerce: the requirements of an eCommerce store

Building an eCommerce store is not an easy job.

Software is needed that can handle customers and their needs.

The e commerce software should be able to handle inventory, shipping and handling costs, taxes, shipping, and payment processing of customer orders.

You may encounter many options when you decide to build an eCommerce store.

Before choosing one, it is important to have a clear understanding of your needs.

Technical requirements could include coupons, tracking systems, customer access options, or anything else.

Other requirements include the kind of impression you wish to provide to your valued customers.

Opening an eCommerce: Study the sales and marketing cycle to determine your needs

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Before opting for any of the solutions for creating an eCommerce store, study the basic eCommerce model that represents the entire sales and marketing cycle.

The first building block of this cycle is the audience in which you define the type of customers you will choose to target.

Second are the raw materials, in which you characterize the types of products you bring to market.

The third is customer service where you will answer questions and offer solutions to customer or potential customer problems.

Next is the advertising, marketing and endorsement in which a company promotes products or services.

Then there is transaction processing, the most important technical phase of the cycle, which will handle orders, taxes, payment processing, and order delivery.

Transactions can be automatic or manual.

In manual processing, it is necessary to manually enter credit card information via an offline terminal.

In the case of automatic processing, a customer’s order form will be set up with a program that processes and charges the credit card for you.

After that there are after-sales services regarding how you provide support, solutions, and services after the sale.

Last but not least is the brand name with which you will create a distinctive corporate image to match customers.

No one will pay attention to your online store unless something catches their attention.

Remember well that you must also ask yourself these 2 questions:

1. what will be the catchment area of e commerce? (Do I sell to my neighborhood and within a specific range, or do I also deliver throughout Italy or the world?)
2. do I need e commerce to complement my physical store or am I really aiming for a new business?

Opening an eCommerce: search your options

After defining your needs, you can start researching your options.

There are two basic paths you can follow when building e commerce:

  1. purchase ready-made software or
  2. Build a customized system with components and parts according to your needs and budget.

Opening an eCommerce: flexibility

Some companies offer well-positioned impulse gifts and products for better marketing approaches.

This requires that an e-com solution be flexible enough to allow for various giveaways, coupons and promotions.

Also, if your product comes in a variety of models or styles, with different options and different prices, you need to communicate these factors and represent them distinctly in your online store.

A true businessman will surely follow the patterns of his regular customers as well as those who visit the site directly.

Web statistics monitoring tools can be of great help in this regard.

Opening an eCommerce: ease of use

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Some eCommerce stores are very easy to use and take only a few minutes to learn while others are more complex with so many features that it can be overwhelming.

Being able to see a demonstration of the software before purchasing it is a great help in determining ease of use.

However, start from the assumption that every eCommerce software has more or less powerful management behind it and, in any case, you will be overwhelmed by a lot of “behind-the-scenes” work no matter which solution you want to use.

Also keep in mind that you will need some basic requirements because you need to think about its development in the future, and in particular:

Opening an eCommerce: its scalability

Being able to grow with your business is very important.

If you choose a very simple solution now, then request a more robust solution down the road, you will lose time in converting your store.

If your store’s URL structure is inconsistent, you can also lose search engine rankings by changing eCommerce solutions.

Therefore, it is important to choose an eCommerce solution that can grow with you.

For example, some store owners may not want coupons at first, but then along the way decide it is a good idea.

Some stores may also have limits on the number of products, inventory control, and monitoring that down the road will be very important.

Opening an eCommerce: security

Of utmost importance to online stores is the security of transactions.

The priority for any business enterprise should be transaction security.

With SSL (secure socket layer), data can be protected by online store owners.

SSL is an encryption technology that encrypts a message and the recipient decrypts it using RSA security.

To enable SSL on your site you need a digital ID (a form of identification that will recognize you).

Behind data security will also be your corporate image.

Opening an eCommerce: conclusions

Overall, in setting up your own eCommerce store, four things prove essential: flexibility, ease of use, security and scalability.

Research your options before making a final choice and, when possible, get a free trial of your solution before you buy it.

Many companies have realized the potential of e-commerce and have taken advantage of this opportunity.

We have seen the importance of completing the physical store on the side of an eCommerce and recommend reading our study/tutorial on hybrid ecommerce.

However, there are many other companies that have not yet made the transition to e-commerce.

Many believe that it can only help companies that are already successful.

This is not true. E-commerce can be used by any company, and each of them will not be able to help but carve out a space online to start with and then slowly focus on integrating the 2 channels.

You can also use e-commerce to provide customers with better service.

This is because you can interact directly with your customers and solve any problems they may have.

This makes your customers feel more appreciated.

You can save a lot of time and money by using e-commerce.

You do not need to hire additional staff to handle your clients’ questions.

This reduces operating costs. In addition, you can offer discounts and deals to your customers without having to worry about how to implement them.

E-commerce is also a good way to advertise your business.

Many people now turn to the Internet as a source of information.

If you want to advertise your business, you should consider using e-commerce.

This will enable you to refer a large number of people.

E-commerce is not difficult to set up.

You just need to make sure you choose the right software for your business.

There are many software packages available for e-commerce.

However, you should make sure you choose the best one for your business.

Always think about the customer experience and what information should a buyer immediately view to make the decision to buy?

Are the guidelines on price, size, and shipping clear and easy to find on the site?

When a customer wants to make their purchases, they tend to browse or search directly

Do you look at pictures or read descriptions?

Would you rather see your options organized by price, size, or color?

Do you show your guarantees in a visible way?

Opening an eCommerce: 100 ideas in 100 different installments

It is our specific goal to advise you so that you can realize what is right for you and your company, and that is why we have made 100 installments with all the little tips we intend to provide you with to always provide comprehensive services to all buyers of your company’s e commerce and we will publish them in “pills,” each of them aimed at a specific ergoment.

Please feel free to contact us.

Our eCommerceVolution APP was created for mobile, that is, for working on your customers’ smartphones, and its main prerogative is to be easy to use, flexible to save you as much time as possible, and smart for all intents and purposes to leave all your time dedicated to your main work.

eCommerce should not become a hindrance to your sales but an asset and opportunity.

How do you feel after reading this post?

Have we clarified your ideas on how to open an ecommerce?

Read now the first “pill” and tip to make your online store make the most of it.

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