Customized loyalty programs and GDPR privacy

How does our software deal with GDPR? How is the privacy of the data that is granted protected?
For all the reasoning that we have just made, in the previous chapters, our software, our CRM and mobile APP, also pose in a way that is absolutely correct and compliant with the provisions of the law and, what is of utmost importance, can instead provide support to those who need, for example, to update their Privacy Policy, allowing each person to sign up for the update with respect to what they did previously.

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Let us first ask ourselves: who is it that issues fidelity cards? Who is uses loyalty programs? Stores, supermarket chains and, more generally, anyone in their business who wants to build loyalty and thus make their customers loyal.

In order to be able to do this, you have to have your customers sign an informed consent, making explicit all the instances in which, the software, or otherwise the loyalty card, or otherwise the storage of user data, will have an impact.

So let’s say that in order to be able to issue fidelity cards and operate loyalty programs, one has to comply with compliances in the area of GDPR protection, related to privacy and personal data management and processing, so those who already have them in circulation will have already had to adjust their procedures, according to the new regulatory standards.

However, we put in place 3 different tools, which are as many operational solutions:

1) Chain stores that already have in place loyalty tools, linked to loyalty cards that have a data protection regulation and already have the signed consents from their customers, updated and well correct: they can at this point make their customers use, safely, our software and mobile app, simply by integrating (directly from the APP) their policy with the digital signature, of only the integrative consent, for the use of the same (APP);

2) For those, on the other hand, who have a traditional loyalty or fidelity card, who want to, because they need to update their privacy document: they can use our software, then, they can have their customers download the APP, submit to them a double document, both for using the APP and for updating the informed consent they had previously signed. THIS SERVICE ALONE CAN BE WORTH MANY THOUSANDS, BUT INSTEAD WE OFFER IT FOR FREE AS PART OF OUR PACKAGE;

3) Then there is the last case, which involves those customers who do not already have a loyalty card at their disposal: they can, in this case, make a new application via APP, obviously after signing the consent for its use, in order to receive it at the point of sale (which they will have chosen from the list), or directly at home.

Meanwhile, between the application and the arrival of the fidelity card, he receives a temporary code that he can still use provisionally.

What is the difference in this case? That, apart from all the features it comes with, i.e., personalized promotions, electronic flyers, etc., from that moment on, every customer of our customers, will be able to have their electronic fidelity card, then stored within the APP, which can be used in the same way as other APPs such as STOCARD but, with the substantial difference, that our APP stores only stores the fidelity card of the sign or chain of stores that has our software.

This feature alone does its own little service to loyalty by disincentivizing the use of generic fidelity aggregators, making one’s customers a tiny bit more loyal by empowering them to use precisely one’s APP.

The question might arise, “so the ordinary fidelity card is no longer needed? Does it replace it?”

First, we, discouraging waste, do not say to replace the old physical cards, but rather to keep the old method of issuing fidelity cards, integrating it with the new electronic tool, with the aim of increasingly “engaging” our customers digitally, but making them remain serene about the possibility of the dual use, both of the new but also of the old tool.

Therefore, making everything usable through an APP precisely, from flyers to personalized proposals to fidelity card recognition, becomes a method that allows for gradualness in changes, leaves it in the hands of the customer to perform this or that action, not forcing him to abandon the flyer card or the old dear fidelity card overnight, but getting him progressively accustomed to the use of the new tool.

These are just 2 of the many features that we have available, which instead go to carry out rather unique interactions toward our customer, not doing “replacing the old,” but instead flanking and offering new possibilities for interactions that can bind our customer more and more to us.



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4) It could build customer loyalty...

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6) Then here is the solution...

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